Practice Test

Q1) Which of the following terms is used by marketing professional to describe measurements that help with the quantification of marketing performance? Show Answer

Q2) _________ is a search engine that displays results from multiple search engines. Show Answer

Q3) A company's expansion by the growth of its activities and ploughing back of profit is known as _________. Show Answer

Q4) PPC stands for. Show Answer

Q5) Which of the following terms describe the progress of a product from the inception of the idea ? Show Answer

Q6) An ad that displays automatically in a new web browser window is known as ________ Show Answer

Q7) Promotion which relies on the next link in the distribution chain like wholesaler or retailer is known as what? Show Answer

Q8) The network of suppliers, manufacturers and distributors involved in the production and delivery of a product is known as ________. Show Answer

Q9) Which of the following terms is also used to describe telework? Show Answer

Q10) B2C stands for: Show Answer

Q11) What is the relationship between a change in advertising budget and the resulting change in product sales known as? Show Answer

Q12) ________ is known as a perception of a product or brand by the consumer Show Answer

Q13) Print advertising that is limited to certain classes of goods and services and usually limited in size and content is known as _________. Show Answer

Q14) An exporter with clearly defined marketing plans and strategies for foreign markets is a / an: Show Answer

Q15) CIF stands for: Show Answer

Q16) An institution through which goods or services are marketed giving time and place utilities to users is known as: Show Answer

Q17) Products designed to meet global market segments are ________ Show Answer

Q18) _______ is a government-imposed limit on the price charged for a product. Show Answer

Q19) SEM stands for: Show Answer

Q20) MMS stands for: Show Answer

Q21) The application of marketing ethics into the marketing process refers to: Show Answer

Q22) Which of the following term is also used for the term "Grey Market" ? Show Answer

Q23) Which of the following types of distribution channel is referred to as "Delivery of goods or literature to the consumer's front door or mailbox" ? Show Answer

Q24) Which of the following terms is used when a business entity or a partnership is formed by two or more parties for a specific purpose ? Show Answer

Q25) Grey Marketing is also known as _______. Show Answer

Q26) CLV stands for: Show Answer

Q27) Which of the following terms defines the buying habits and patterns of consumers in the acquisition and Usage of goods and services? Show Answer

Q28) An advertisement that has the appearance of a news article or editorial is known as ________. Show Answer

Q29) CRM stands for: Show Answer

Q30) Which of the following is used when the variety of goods and services produced by an individuals enterprise or conglomerate increase? Show Answer

Q31) FMCG stands for: Show Answer

Q32) _______ is a measure of the strength of a brand, product, service or firm, relative to competitive offerings. Show Answer

Q33) ______ marketing is a form of advertisement, where branded goods or service are placed in a context usually devoid of ads, such as movies, the story line of television shows, or news programs. Show Answer

Q34) POS stands for: Show Answer

Q35) _______ is a communication strategy that sends a pre-written set of messages to customers or prospects over time. Show Answer

Q36) Products that are not associated with a private or national brand name is known as _______ Show Answer

Q37) Which of the following terms is used foe o media rate has no scope for discounts? Show Answer

Q38) FTC stands for: Show Answer

Q39) Which of the following is not one of the Four Ps of marketing? Show Answer

Q40) A research method that brings together a small group of consumer to discuss the product or advertising, under the guidance of a trained interviewer is known as: Show Answer

Q41) IMC stands for: Show Answer

Q42) A mixture of products or brands on a single display is known as________. Show Answer

Q43) Which of the following terms is used when consumers are separated into groups, based on their hobbies, interests, and other aspects of their lifestyles? Show Answer

Q44) _________ addresses important issues at the core of marketing and society. Show Answer

Q45) When a cricketer or a movie star advertisers for a brand, it is termed as _______ Show Answer

Q46) Gift or discount coupon attached to the packaging to encourage impulse buying or purchase of a new product is known as ________. Show Answer

Q47) Which of the following terms is used where the demand for a good or service moves significantly up or down in response to lower or higher prices? Show Answer

Q48) _______ is known as a premium offered to customers for helping sell a product or service to a friend or acquaintance. Show Answer

Q49) In marketing parlance, SFA stands for: Show Answer

Q50) When an advertising campaign loses its effectiveness due to repeated overplay of ads, it is: Show Answer